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From unspoken desires to brands
From unspoken desires to brands
From unspoken desires to brands
that resonate in culture
that resonate in culture
that resonate in culture
#TEAM-FAMILY
#COFFEE-FIRST
#AUTO-ENTHUSIAST
#PAW-WALKER
#SOCCER-SOUL
#TEAM-FAMILY
#COFFEE-FIRST
#AUTO-ENTHUSIAST
#PAW-WALKER
#SOCCER-SOUL
저서 <브랜드 기획자의 시선>
저서 <브랜드 기획자의 시선>
#Cat-Cuddler
#COFFEE-FIRST
#WORLD-EXPLORER
#Playlist-Curator
#SCENT-SEEKER
#Cat-Cuddler
#COFFEE-FIRST
#WORLD-EXPLORER
#Playlist-Curator
#SCENT-SEEKER
한국의1세대 브랜딩 컨설턴시 소디움파트너스와 인피니트 그룹을 거쳐 글로벌 브랜드 컨설팅 그룹인 인터브랜드의 버벌컨설팅 총괄까지, 지난 20여년간 오롯이 브랜딩에 집중된 커리어를 쌓아왔다. 100여개의 기업과 500여개의 브랜딩 프로젝트를 진행했으며, 특히 한국을 넘어 세계 시장을 공략하는 글로벌 브랜드들의 중요한 성장 모먼트를 함께했다.
한국의1세대 브랜딩 컨설턴시 소디움파트너스와 인피니트 그룹을 거쳐 글로벌 브랜드 컨설팅 그룹인 인터브랜드의 버벌컨설팅 총괄까지, 지난 20여년간 오롯이 브랜딩에 집중된 커리어를 쌓아왔다. 100여개의 기업과 500여개의 브랜딩 프로젝트를 진행했으며, 특히 한국을 넘어 세계 시장을 공략하는 글로벌 브랜드들의 중요한 성장 모먼트를 함께했다.
소비자 니즈와 트렌드 변화의 맥락을 파악하여 브랜드가 더욱 풍부한 스토리를 가지고 매력적으로 어필될 수 있도록 하는 전략적/창의적 솔루션을 제공한다.
소비자 니즈와 트렌드 변화의 맥락을 파악하여 브랜드가 더욱 풍부한 스토리를 가지고 매력적으로 어필될 수 있도록 하는 전략적/창의적 솔루션을 제공한다.
저서 <브랜드 기획자의 시선>, <고민도 경력이 되나요?>
저서 <브랜드 기획자의 시선>, <고민도 경력이 되나요?>
creative expertise
creative expertise
Sharper insights, tangible solutions—designed for real life
Sharper insights, tangible solutions—designed for real life
01 ——
Desire Exploration
Every great brand begins with a deep understanding of its real-world context—how it lives, breathes, and resonates in people’s daily lives. We uncover hidden desires and authentic interactions to create solutions that truly transform.
Brand in a Scene
Deep Lens
01 ——
Desire Exploration
Every great brand begins with a deep understanding of its real-world context—how it lives, breathes, and resonates in people’s daily lives. We uncover hidden desires and authentic interactions to create solutions that truly transform.
Brand in a Scene
Deep Lens
01 ——
Desire Exploration
Every great brand begins with a deep understanding of its real-world context—how it lives, breathes, and resonates in people’s daily lives. We uncover hidden desires and authentic interactions to create solutions that truly transform.
Brand in a Scene
Deep Lens
02 ——
RE branding
Breathing new life into legacy brands by uncovering their timeless value and aligning them with today’s evolving context.
Reframing Your Brand
Refreshing Value & Language
Restoring Relationship
Tracking & Optimizing Impact
02 ——
RE branding
Breathing new life into legacy brands by uncovering their timeless value and aligning them with today’s evolving context.
Reframing Your Brand
Refreshing Value & Language
Restoring Relationship
Tracking & Optimizing Impact
02 ——
RE branding
Breathing new life into legacy brands by uncovering their timeless value and aligning them with today’s evolving context.
Reframing Your Brand
Refreshing Value & Language
Restoring Relationship
Tracking & Optimizing Impact
03 ——
NEW branding
We craft brands that resonate from day one, blending untapped desires with a clear voice to shape unforgettable first impressions.
Discovering Opportunities
Crafting first impressions
Establishing a unique voice
Curating Engaging Experiences
03 ——
NEW branding
We craft brands that resonate from day one, blending untapped desires with a clear voice to shape unforgettable first impressions.
Discovering Opportunities
Crafting first impressions
Establishing a unique voice
Curating Engaging Experiences
03 ——
NEW branding
We craft brands that resonate from day one, blending untapped desires with a clear voice to shape unforgettable first impressions.
Discovering Opportunities
Crafting first impressions
Establishing a unique voice
Curating Engaging Experiences
04 ——
INTERNAL branding
Redefining workplace culture by connecting employees to meaningful purpose and empowering them to become true brand ambassadors.
uncovering team perspectives
building an inspiring culture
Creating empowerment program
04 ——
INTERNAL branding
Redefining workplace culture by connecting employees to meaningful purpose and empowering them to become true brand ambassadors.
uncovering team perspectives
building an inspiring culture
Creating empowerment program
04 ——
INTERNAL branding
Redefining workplace culture by connecting employees to meaningful purpose and empowering them to become true brand ambassadors.
uncovering team perspectives
building an inspiring culture
Creating empowerment program
05 ——
B2B branding
Turning complex offerings into compelling narratives, we help B2B brands strengthen their competitive edge in fast-changing markets.
Aligning brand-business goals
clarifying complex offerings
Strengthening Competitiveness
ADOPTING TO TREAND
05 ——
B2B branding
Turning complex offerings into compelling narratives, we help B2B brands strengthen their competitive edge in fast-changing markets.
Aligning brand-business goals
clarifying complex offerings
Strengthening Competitiveness
ADOPTING TO TREAND
05 ——
B2B branding
Turning complex offerings into compelling narratives, we help B2B brands strengthen their competitive edge in fast-changing markets.
Aligning brand-business goals
clarifying complex offerings
Strengthening Competitiveness
ADOPTING TO TREAND